Supply Chain Most Current: Limited-edition Nikes Are Even Harder To Come Across

Findings from this study show that the material possession of sneakers and certain nostalgic sneaker brands enable Sneakerheads to express their identities in an outward way. This material possession then solidifies their place in the neighborhood, although permitting them to capture the essence of the sneaker culture of the past. Marketers could want to capitalize on this idea by including nostalgic photos of sneakers in their ads to evoke a reference to this aspect of the Sneakerhead identity. Most Sneakerheads credit the advent of the Sneakerhead subculture to the late 1970’s/early 1980’s and the introduction of the hip-hop era. “Makedonija” … Read more…